Monroe "950-TWO" Ad
In 1972, as handheld electronic calculators made their presence in the marketplace felt, sales of some of the earlier desktop-style calculators began to cool off. As a result, Monroe offered a special deal, combining their state of the art Model 20 LED-Display, rechargeable handheld calculator, with the now aging Monroe 950 Nixie-display desktop calculator (circa 1969), for a total price of $600. The Monroe 950 early in its lifetime sold for $1050 by itself. From advertising like this, it was clear that Monroe was trying to unload an inventory of their older-technology calculators by selling them off with the latest and greatest technology, at deep discounts.